The autonomous DeFi company with a new modular visual system
Objective
Establish a refreshed visual identity for Giza, and its sub-brand Arma, that effectively captures their innovative technological expertise and supports their evolving business ambitions. The goal was to create a visual system that can adapt across various digital and community platforms, ensuring the brand remains relevant and cohesive as it evolves.
Approach
Undertook comprehensive research to align with Giza’s vision and market context. Explored and tested multiple strategic directions to find the most fitting visual representation. Developed a robust design system grounded in the client’s existing logo. Produced flexible templates and libraries to streamline consistent asset creation for all communication needs.
Outcome
Delivered a scalable and unified brand system that enhanced Giza’s visual consistency across all touchpoints. The solution boosted their ability to communicate clearly and professionally, supporting ongoing innovation and community engagement while positioning them strongly in the market with clarity, precision, and a forward-thinking visual language.
Project type
Branding / Design system / Marketing design / Google workspace templates
Available for work