Advancing a fresh fintech neo-bank for a new generation
Objective
Support Nuri’s transition from Bitwala by embracing the new visual identity and advancing it with a clear focus on a younger, more diverse audience. The goal was to shift from a niche, technical image to a user-friendly, bold brand that motivates investing and appeals strongly to women and new generations seeking accessible financial solutions.
Approach
Received the existing rebrand style and expanded it into a robust design system. Developed comprehensive libraries, product UX/UI layouts, email templates, website layout, visuals, social media, and marketing assets to ensure consistency and agility across platforms. Led art direction for a photo shoot session to create visual content for a key marketing campaign.
Outcome
Delivered a cohesive brand ecosystem that resonated with Nuri’s target audience. This approach strengthened their position as an accessible, vibrant fintech brand, driving user motivation and broadening appeal. The comprehensive assets and campaigns enabled consistent communication and flexibility across channels, supporting ongoing growth and market differentiation.
Project type
Web design / Email & newsletter layout / Marketing materials / Marketing campaigns / Google workspace templates / Merch design
Available for work