Building a flexible brand system for long-term expansion
Objective
Enhance brand presence by unifying fragmented design elements into a solid, scalable brand identity. Position SustainCERT as a leading reference in the sustainability sector by aligning all brand touchpoints with one goal—ensuring every visual asset and communication channel reflects a cohesive and esteemed brand image.
Approach
Conducted an in-depth study of SustainCERT’s brand and target group to identify key opportunities. Developed a flexible design system that covers website components, Google Workspace templates, in-person events, and diverse marketing materials. Provided ongoing design support to ensure brand consistency and adaptability as SustainCERT expanded.
Outcome
Built a consistent brand structure that connects deeply with the target audience. This approach not only saves valuable time and resources but also preserves a unified, trustworthy brand message that strengthens customer loyalty. By building on this solid structure, the brand scales efficiently, adapts to changing market demands, and seizes new opportunities with confidence.
Project type
Branding / Design system / Web design / Marketing materials / Google workspace templates / Out-of-home events
Available for work