Crafting distinct sub-brands within a unified ecosystem
Objective
Support Nansen in expanding and evolving the visual identities of its diverse product portfolio. The goal was to create distinct yet visually connected design systems for each product, ensuring rapid recognition while maintaining a cohesive brand presence within the broader Nansen ecosystem.
Approach
Led the creation and implementation of comprehensive design systems tailored to each product, ensuring adaptability and brand integrity at scale. Oversaw production of high-impact visual assets across digital platforms, events, and marketing materials, streamlining workflows for rapid and consistent delivery.
Outcome
The outcome was creating distinct sub-brands that stand out clearly on their own while unmistakably reflecting Nansen’s strong identity. This positioned Nansen as a versatile product suite with multiple tools that effectively serve its discerning user base, reinforcing the brand’s reputation for versatility and excellence.
Project type
Branding / Design system / Web design / Marketing materials / Google workspace templates / Merch design
Available for work