Evolving a transparent brand for a growing marketplace
Objective
Refine and amplify TransparenC’s emerging brand identity to better embody their commitment to transparency and sustainability in the digital ecosystem. The goal was to craft a visual framework that enhances clarity and trust, adaptable across their web platform, marketplace, and evolving communications.
Approach
Partnered with TransparenC to deepen their brand foundation and develop a full design system. Created a wide range of templates for social media. Managed continuous website and marketplace design updates, including several UX/UI components, chatbots, and an engagement hub, ensuring the brand evolved fluidly with their platform’s growth and user needs.
Outcome
Delivered an agile, cohesive brand system that strengthened TransparenC’s visual voice across all channels. The ongoing design partnership enabled rapid adaptation to market changes, improved user experience, and reinforced their role as a transparent and trustworthy marketplace committed to ethical and responsible practices.
Project type
Branding / Design system / Web design / Marketplace design / Marketing materials / Google workspace templates
Available for work